Matty’s relationship with the planet began long before it became his profession. As a child, he found himself glued to David Attenborough documentaries, drawn to the beauty and complexity of the natural world. What started as fascination slowly turned into responsibility. In his early teens, reading science magazines and imagining a climate-altered world in 2050 made the issue feel uncomfortably close, not distant or abstract. That quiet unease stayed with him, eventually leading to a Master’s degree in climate science and a career dedicated to understanding and addressing the environmental crisis. At the time, he had no idea this path would shape not just his work, but how he moves through the world.
For Matty, climate change isn’t a single problem with a single solution. It’s systemic, entangled with economics, politics, and everyday behaviour. Real change, he believes, requires everything and everyone to shift. But if there’s one truth at the centre of it all, it’s this: “the short answer is stopping fossil fuel burning fast while reshaping the economic systems that lock it in.” There’s no room for half-measures or surface-level fixes when the scale of impact is this large.
Working daily with a problem that feels overwhelming can take its toll, and Matty is honest about that. Staying grounded means stepping back into nature, travelling, recognising his own privilege, and working out simply to keep his head clear. The work is heavy, but disconnecting entirely isn’t an option. Instead, he finds balance by staying physically and mentally in motion.
One of the most persistent frustrations he has is the misconception that sustainability is a niche, political, or lifestyle-specific concern. Climate change, to him, isn’t a “lefty” issue or a trend, it’s something that will affect everyone, within our lifetimes. Indifference isn’t neutral; it’s disillusioned. At the very least, he believes people should care about something bigger than themselves, about other people, and about the rare chance we have to exist on this planet at all.
That belief carries through into how he dresses and the brands he chooses to support. Matty gravitates toward sustainable, high-quality pieces and avoids fast fashion whenever possible. While he’s realistic about the limitations of the industry and sceptical of sustainability claims today, he believes intention still matters. Choosing better where you can is part of taking responsibility.
As he steps into modelling, he sees it simply as another potential platform, one he hopes to use more meaningfully over time. What matters more is authenticity. Timeless style, in his view, isn’t about chasing what’s new, but about wearing something that felt right ten years ago and will still feel right ten years from now. Fashion is cyclical; intention doesn’t need to be.
That’s where Salted Drift resonates. Movement, exploration, and living with purpose aren’t just brand values to Matty, they’re how he lives. He’s constantly moving, constantly curious, and conscious of the choices he makes now so that, years from today, he can look back knowing he lived honestly and tried to leave a positive mark.
When asked how he hopes people feel wearing Salted Drift, his answer is simple and disarming: sexy. Sustainability doesn’t have to be rigid or joyless. Feeling good, looking good, and doing good don’t cancel each other out. Knowing that what you’re wearing is thoughtfully made, responsibly sourced, and created by a small brand with a story only adds to that feeling. It’s subtle, but it stays with you, much like the choices that matter most.